M4vgear mac4/29/2023 ![]() ![]() ![]() But as they say: there’s an app for that. That being said, while its music offerings have been DRM free since 2009, the same can’t be said for video content (movies and TV shows) available for purchase or rent via iTunes. Thankfully, in 2009, Apple was able to convince the record labels to drop the whole DRM thing on music bought from iTunes. The only real downside to purchasing digital media content from iTunes was the digital rights management (DRM) technology built in to each and every file. With its easy to use interface and single-click purchasing ability iTunes added a lot of convenience to the whole process of buying music, movies, and TV shows online. When Apple launched the iTunes Store in 2003, the company helped shape the way we purchase digital media.
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